Trusted by science-led brands
Why this exists
Build a brand that still exists, and still grows, ten years from now.
You don't build a distinctive brand by shouting the same line as everyone else: “looking for 5 men aged 20-40 who want to lose weight”. Your audience is sharper than that. They read the science. They smell hype. They remember which marketers respected their intelligence and which didn't.
What I do is the slow, compounding work. Fix the conversion economics. Write copy your audience trusts. Instrument the funnel so every decision is grounded in something real, not in a borrowed playbook.
Since 2017 I have been doing this with one niche, fitness and health, and one approach, evidence-based.
From the field
Every fitness business I have audited was leaving meaningful revenue on the table, sometimes up to €30,000 per month. The fix rarely sits in a rebrand; it sits in the conversion economics underneath.
What I do
Three angles, one operator.
Most engagements combine two of the three. Strategy is always the foundation.
Marketing strategy that respects your audience
Most marketing in fitness and health borrows playbooks from unrelated niches. I build the strategy from your audience and your data, not from a template.
- Marketing audit
- Positioning & offer
- Funnel architecture
- Quarterly strategy partner
Stop leaving money on the table
Every fitness business I have audited was leaving meaningful revenue on the table. Up to €30,000 per month for some. The fix is rarely a rebrand. It is the conversion economics underneath.
- Funnel diagnostics
- Landing pages
- A/B testing programs
- Attribution & instrumentation
You don't need 100,000 followers
Content that compounds and converts, without burning your week. Built around what your audience actually reads, not vanity metrics.
- Content strategy
- Publishing automation
- Social media advice
- Short-form video pipelines
Reviews
What clients say.
“Working with Vincent since 2017 has been crucial. He thinks strategically, delivers beyond expectations, and has driven enormous business growth.”
Richard Bell
Owner, Bell Coaching
“Unlike previous marketers who only sold themselves, Vincent delivers significant ROI. I consider him one of the professionals I want to work with long-term.”
Menno Henselmans
Founder, MennoHenselmans.com
“Vincent brought clarity to our marketing, visible growth, and a roadmap forward. After 6 years of searching, this lifted a burden from our business.”
Sven Tilanus
Co-founder, My Active Age
“Vincent created a beautiful site with all modern functionalities needed for optimal online presence. We are very satisfied with the result.”
Frank Dibbets
Marketing Manager, Vital Gym Arnhem
Get in touch
Tell me what's going on with your marketing.
A first call is 45 minutes. We talk through where the marketing is stuck, what you've already tried, and whether I am the right person to help.